Looks like the word on the curb is out about co-founders Swizz Beatz and Timbaland’s popular Verzuz brand finding new partners to play music with, in social media app Triller. Last week, rumors unexpectedly swirled about Verzuz separating from their Apple Music relationship. In an early morning post (March 9th) to Instagram, Swizz Beatz exclaimed, “Finally something that the creatives own officially!!!! @timbaland it’s showtime!! By the artist for the artist with the people!!!”
Triller, launched in 2015 by co-founders David Leiberman and Sammy Rubin, allows users to take snippets of songs and create quick shareable clips that span the length of their imaginations. Boasting downloads in the 100 million range, Triller seems to aim at playing close to celebs and record labels that distribute the tracks that all the youngins flock to rock. Can Verzuz find the footing needed to expand the battle brand in uncharted ways with Triller? We’ll all have to wait and see.